Today was Apple Event Day... titled Wonderlust. No idea how what they presented is a combination of "Wonder" and "Wanderlust," but that's marketing for you.
If you want to watch it, the full video is on Youtube here. If you want it condensed down to 17 minutes, then The Verge has got you covered...
My comments (since I know you're dying to hear them) are below...
Transition has been complete to Apple Silicon. Though I still think that the Mac Pro is a bit nonsensical which, if not really Apple's fault... it's due to Apple Silicon not really being conducive to external upgrades for memory and such.
Really nice that Marques Brownlee (MKNHD) got a shout-out as an important voice to quote. He definitely deserves that.
They don't give us any new AppleVision Pro news, except to say that what's being developed for it is incredible. I don't doubt it. I truly don't.
I have an Apple Watch Series 6. There was zero incentive for me to upgrade to Series 7 or 8. Sure my battery dies too soon and I have to keep the always-on display off, but it's otherwise still perfect for my needs. And now here's Series 9.
The chip that runs the latest and greatest is truly impressive... now featuring Machine Learning Neural Cores so that many of your Siri requests run on-device and are more accurate. I would hope that even those commands which have to go out over cellular data on my iPhone will be speeded up as well. Specifically, telling my garage door to open. I think that this will be the case, because the command will just be issued while (hopefully) instead of a round-trip to have the command processed?
I use my watch to find my iPhones more often than I'd ever admit. Apple Watch now has the ability to find it with a directional beacon. This is a bit nicer than triggering an alert noise and having to try and listen for it. I leave my iPhone in all kinds of places... in the garage... outside... whatever... so this is good news for me (and my cats, who scamper when they hear that alarm going off).
2000 nits brightness on the screen. So good. That's double the Series 6 I have, which is more than adequate in all but the brightest of sunny days.
One-handed gesture for double-tap. This is straight out of the AppleVision Pro handbook. Watching it in action on Apple's demo video makes it look like a very cool thing to have. I know I would start using it from Day One, because I'm always reaching for the button.
Available in Pink! But I want that (Product)RED watch with a black band... it's actually what I wanted last time, but you can't get a different color band when you go with Product(RED).
Apple's first carbon-neutral product. Good on them.
Octavia Spencer as Mother Nature? Well, I guess if you gotta go with some stunt casting on a stupid promo video, Octavia Spencer will make it look 100% less stupid, so there's that.
Apple is reeeeally pushing sustainability in all aspects of their operation. It's great and all, but I'm wondering if anything is being done about taking care of their workers better. Because putting nets on their buildings to keep employees from killing themselves by jumping off is not exactly a solution.
Despite the fact that much of what Apple is doing to "save the planet" is highly beneficial to them (whether by act, deed, shipping costs, or tax write-offs) it's still a cool thing to be doing. If most companies acted like this, it actually would benefit the planet. Though "carbon offsets" are dubious at best, and there's loads written about how they're kinda a scam. Maybe Apple is different, but yeah... this is benefitting them too. Don't assume otherwise.
Apple abandoning leather is nice for me, who wants to kill as few creatures as possible. The only things I bought made out of leather is some of my shoes and the Apple Wallet on my iPhone. This will give me one less thing, because when my wallet wears out, I'll switch to a non-leather one.
Still too big for me and my pencil-arms.
3000 nits display. Insanity. That's fully-readable in full sunlight.
Better, faster, yada yada. This is not a watch for me, but it's very capable with many cool features for outdoorsy type people.
Oh gawd. Pastels?? Why? Are they popular again? I'm not seeing it. I'm mad enough that Apple used pastels on their iMacs. And no purple? WTF? At least they have black as an option for people who don't want a pastel.
Dynamic Island for everyone! I have to admit this is a pretty cool idea I use often (and a great way to conceal the cameras).
The glass tech on the back will never be not cool.
Camera improvements are always a given and, as usual, some of the tech is filtering down from the Pro models. I mostly prefer Apple's take on photography over their competitors, and knowing Apple wants their lesser model to keep pace is nice.
The ability to switch focus after the fact is the real power of computerized phone cameras over DSLRs. There have been attempts to do this for years, but Apple's take is the first way to do so without penalty.
A16 Bionic is inherited from the iPhone 14 Pro. A very good chip indeed.
Ultra-wide-band chip has been improved to have more precision finding. That's great news for people who rely on FindMy like I do!
Voice Isolation is a cool feature, but I'll be interested to hear how Apple's implementation is. In the past, the technology has been hit-or-miss.
Find My over satellite? Was this already a feature that I didn't know about?
Roadside Assistance over satellite is handy. I dropped AAA, but if I were driving in isolated places, I would re-up my membership.
Satellite services free for two years. What happens after two years? Time to get a new phone? $1000 a month? What?
USB-C. About FUCKING time. Jesus. Lightning was great TWENTY YEARS AGO! Though the fact that large files will STILL take forever to transfer because they are using
Here we go... the whole reason I tuned in. Will I be trading in with my iPhone Trade-In Program... or waiting a year to own the phone I have outright?
Titanium frame. Well that looks expensive. Though the lighter weight might be worth it. And it sure is pretty with that brushed texture.
The display has the same specs as before... just with a smaller bezel. This results in a slightly (probably unnoticeably) smaller size phone. Considering I buy the Max model, even a tiny bit is appreciated, though this is clearly nothing to be excited about.
Blergh. Once again, the Pro models don't get fun, bright colors. Always the more "refined" look... which is a bit of a bummer. FOR CRYING OUT LOUD... GIVE ME MY FUCKING (PRODUCT)RED PRO MAX, APPLE! The Blue Titanium is so dark as to be fairly black (like the purple I have now), so I might go with the Natural Titanium color if I upgrade, just to have something different. I'd have to see them in person. The option of White Titanium is puzzling. It's like... why bother? It's close enough to Natural as to be moot.
The Action Button is a smarter use of control real estate, that's for sure. And being able to customize it is pretty great. I'd probably use it for camera, but who knows?
"Standby Mode" only works if you have a charging stand that supports having the phone display sideways. Since I've got a Google Hub as a clock (to instantly view my Nest Cams), I'm probably taking a pass and not buying a new stand if I upgrade.
Welp. We knew it was coming... 3 nanometer chips. It seems more like a concept that's more science fiction than reality. At some point, I wonder just how much speed and power a phone actually needs. Regardless, the power-savings and heat reduction will always make the smaller chips worth having. But I'm puzzled that battery life is still clocking in at the same as before: up to 29 hours video playback? Shouldn't it be better than before? Or did they shrink the battery?
It will be interesting to see the speed benchmarks of the A16 Bionic vs. the A17 Pro. I am expecting it to not be a serious increase for normal use, but will obviously be better for gaming and such.
The GPU capabilities are impressive as hell already. Now we're getting an additional GPU core for added capabilities. Realtime ray-tracing is cool for gaming... and 3D applications across the board, if that's your thing.
A video just to focus on gaming. Amazing that CONSOLE GAMES can now be ported to play on a frickin' phone without dumbing down the visuals or play mechanics. That'll sell a few iPhone 15 Pro Max handsets!
The base model starts at 256GB, double the minimum as before. That's what I got last year because I wanted to shoot the ProRes video at maximum (which won't work on 128GB models). So the cost, for me, is the same as last year. The rumor mill was saying that there would be a hefty price increase, so this is a pleasant surprise.
This is really all I care about, so it's getting its own section.
All lenses seems to have an improved anti-reflective coating, which is great.
As expected, all the Photonic Engine routines are getting improvements. Making it easy for anybody to get amazing shots. There's nothing that Apple didn't demonstrate that wasn't incredible.
The telephoto lends upgrade is pretty sweet. 5X Optical Zoom on a 25% larger sensor (although the aperture is the same across the board). That's on the Max. The regular-sized phone is sticking with 3X. The "periscope prism" design of the lens allows a lot of focal length in a small space... which is superior to janky digital zooming (which is not exactly janky on an iPhone since their neural engine rendering helps out quite a bit).
The shake-reduction should be better given that the 15 Pro has double the speed of micro-adjustments than the 14 Pro. This is very cool, because as good as my current phone is, there's definitely room for improvement. And on the Pro Max you've got 5X telephoto, which will make good stability a must-have feature.
The wide-angle lens macro mode is looking pretty great. Though the macro shots I am getting out of my camera now are also pretty great.
And here it is... direct recording Pro Res video to an external device via
Case in point...
Spatial video recording is now an option... of course. This allows shooting 3D photos and movies for the AppleVision Pro. This alone might make it worth upgrading if that's you, though if you're going to drop the money for an AppleVision Pro, you certainly don't need to worry about the cost of upgrading your iPhone.
Interesting to note that Apple is adding 6TB and 12TB storage options to iCloud. Their storage is already so expensive that I can't imagine how much this will cost.
The iPhone mini is officially dead. If you want a tiny phone, you're out of luck with Apple. The small phones never got the features I wanted, so they were never an option for me... but some people will rightfully be upset. But not enough people to keep Apple making them.
Apple didn't mention it in the presentation, but MacOS Sonoma will be releasing on the 26th (iOS 17 releases on the 18th). This is not a feature-heavy, revolutionary release, though there are a few low-key features I'm looking forward to.
Another nugget not mentioned... the iPhone Pro and Pro Max are Thread-enabled for Matter (the new smart home standard) which is interesting and cool. I haven't switched to Matter yet because HomeKit it bad enough without inviting more trauma. Eventually I will be switching because HomeShit is SO FUCKING BAD that I can't stand using it (the latest... telling Siri to turn off my table light turns off my kitchen lights).
Dunno if I'll be upgrading my Apple Watch. Again, there just doesn't seem to be much there to justify the cash outlay. Where's the new sensors they're working on? I keep waiting for some massive feature to debut that I can't live without... and it never comes. What I have is plenty (especially HomeKey, which I love for unlocking my doors).
While the Apple Watch Ultra is not for me... I cannot wrap my head around a display with 3000 nits brightness!
The new iPhone, however, is definitely appealing. Slightly, slightly smaller size... albeit with a tiny bit more thickness... plus a drop in weight (240g to 221g) is welcome but not critical to me. The extra GPU core and better speed are also not critical, as I am not running hardcore games on my iPhone (unless you consider Hello Kitty Island Adventure to be hardcore). I love the idea of
Apple will give me a $115 credit on my Apple Watch Series 6. Honestly, that's double what I was expecting. I seriously thought it would be a token $50 for something that's three generations old. And so... that, along with the Apple Card 3% discount, drops the price of upgrading to something I can stomach (in monthly payments with 0% APR, of course). Since the only way to get the Apple (Product)RED watch I covet is to get it with the (Product)RED band, I just did it. I can alway buy the black band later. Because holy crap does that look amazing...
So I guess I actually will end up with only a $65 credit since that black band will cost me $50. Dangit.
The new iPhone 3GS dropped today and my inner Mac-whore is mortified that I'm not getting a new Apple product on release day. The good news is that I'll be getting one next week instead of two months from now thanks to AT&T's generous eligibility revision for early iPhone 3G adopters.
At first I was seriously considering skipping the latest version, but the better camera (with video!) and speed improvements ultimately won me over. A part of me wants to be thrilled at the new digital compass feature (which will show you which way you're facing in Google Maps), but since the GPS unit in iPhone sucks ass, I'm trying not to get my hopes up.
Given how often I use my iPhone and how much I rely on it when traveling, buying the latest model seemed a wise investment.
As if this wasn't enough, it appears that Steve Jobs is returning to Apple as scheduled.
Apple whores rejoice!
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