Another Apple event?
Apparently this is for all the crap they didn't want mucking up their big iPhone 6 slash Apple Watch event last month.
So what's on-deck this time around? Let's take a look, shall we? Needless to say, there will be spoilers for those who haven't seen the broadcast.
• iPhone 6 Launch! Before Tim Cook takes the stage, we get to look at the hysteria surrounding the launch of the iPhone 6 from around the world. Holy crap. As big of an Apple Whore as I like to think I am, even I felt this was way, way over the top and embarrassing. It's not a cure for cancer, people... it's a frickin' PHONE. Albeit a pretty phone. That's too big. I want the same size iPhone I used to have. Not surprisingly, it's the biggest iPhone launch ever, because aren't they all?
1. ZOMFG, WHITNEY, IT'S A PHONE! ZOMFG, BRITTANY, THIS IS THE BEST DAY OF MY LIFE!
2. There may be genocide in Syria... BUT iPHONE, MUTHAFUCKER!!!
3. SECOND MARKET VICTORY IS MINE! SEE YOU ON eBAY, BITCHES!
4. YOU, SIR, ARE A FUCKING iGENIUS! I'd like to book some one-on-one training!
As if that weren't enough hype, Apple dusts off Walt Mossberg for one of his idiotic quotes designed to make people think that Walt Mossberg is still relevant to tech journalism when all it does is reaffirm that Walt Mossberg will continue to say anything he has to in order to keep Walt Mossberg firmly implanted up the collective asses of giant tech companies so as to give the illusion that Walt Mossberg is relevant to tech journalism.
• Apple Pay! Heaven help me, I'm actually excited about being able to pay for things with my iPhone and not have to lug around a crap-ton of antiquated credit cards, debit cards, reward cards, and the like...
Even more exciting is the online component to Apple Pay, which will hopefully bury those PayPal fuckers (THAT STOLE MY MONEY!) once and for all. The privacy component sounds great (no need to turn over your card number or any personal information)... at least until naked pictures of me end up on the internet. Guess we'll find out Monday.
• Apple Watch! For the first time in a long time, Apple has announced a product that I'm not immediately wanting to buy. Sure, Apple Watch looks great, and it seems a handy thing to have (assuming you own an iPhone)... but until I see one in person, the idea of having a giant klutzy bangle strapped to my write holds little appeal...
Naturally, it's better-looking than anything else on the market... but I was hoping Apple would figure out a way to make a thinner profile... put the battery in the band or something... to make it not be such a boat anchor. Oh well. Maybe Apple Watch 2.0.
• iOS 8.1! In addition to iPay, Monday's update will also include a beta for iCloud Photo Library. WHEEE! THAT TOTALLY MAKES UP FOR KILLING OFF APERTURE!
But if they finally... FUCKING FINALLY... allow you to AirDrop files between OS X and iOS devices... I'll be happy.
• MacOS X Yosemite! I've been using the beta. I'm not too impressed. Yes, there are some nifty features (I am really loving being able to use my Mac as a speaker phone... and being able to send an SMS from your Mac through your iPhone is fantastic)... but it's just so damn ugly. Hideous day-glow colors I thought had been abolished in the 80's permeate absolutely everything. Tacky, distracting, and just inexplicably bad GUI. Perhaps I'll get used to it. But I doubt it.
• Continuity! The ability to seamlessly transition from your iPhone to your iPad to your Mac is a pretty killer feature. The problem being that it doesn't always work the way you'd expect it to. Much like the early days of iSync, it would seem that Continuity has a ways to go before it actually becomes the user nirvana it claims to be. Bonus points to Apple for getting Stephen Colbert onboard for his Supreme Commander of Security bit though.
• iPad Air 2! Not a lot of new features and improvements here. Certainly not enough to get your average iPad Air user to buy the latest model. And yet... LOOK HOW THIN IT IS! IT'S THINNER THAN A PENCIL! TWO iPAD AIR 2's ARE THINNER THAN THE ORIGINAL iPAD! THEY'RE SO THINNNNNNN!
The bonded, glare-resistant display sounds nice. Wish they'd update all their other shit to have less glare on them. A speedier processor is great if you're playing a lot of games and such. Using an iPad as a camera is weird to me, but a lot of people do it, so I suppose they'll appreciate the camera upgrade. Adding Touch ID is a no brainer, as iPad Air 2 can be used for Apple Pay.
The ridiculous thing here is that, like with the iPhone 6 before it, Apple doesn't start the base model with 32GB. $499 for 16GB? Absurd. And then it jumps all the way to 64GB... WTF?
• iMac Retina 5K! Okay... this... THIS... is frickin' incredible. Phil Schiller's presentation pretty much said it all... for the entry price of $2,500 you get a mind-bogglingly beautiful 5K display that's cheaper than most 4K displays... and a computer thrown in for free...
Forget the Mac Pro... THIS is a photographer and graphic designer's wet dream...
Once I got used to the Retina Display on my MacBook Pro, it's almost painful to use a machine that doesn't have a Retina Display. Assuming I can ever afford to buy this, I won't have to.
WANT SO BAD!
• Mac mini! Kind of a wacky product to still have around. I mean, sure, when you were trying to get Windows users to switch, it made sense to have a cheap Mac that could use your existing monitor, keyboard, and mouse... but now? Well... I suppose there's still an audience out there given that Mac mini is half the price of an iMac... but it's really not the best way to experience a Mac, and I'm surprised Apple is still dredging the bottom of a dying computer market.
Then again... market share is market share, and Apple is about the only computer manufacturer out there still able to be in it at a profit, so what do I know?
UPDATE! The internet is having a field day over the fact that the new Mac mini no longer allows user-upgradable RAM. A valid concern, to be sure... and I really hate what this says about the disposability of computer equipment that can't be upgraded... but, again, this is the bottom-feeder Mac of a dying PC market. Can't really blame Apple for cutting every possible corner they can to keep prices at a point that the audience for this item expects?
Annnnd... that's a wrap...
Kind of a lackluster event, so far as Apple is concerned, but it does solidify the ideal that Apple has their shit together when it comes to creating a complete line of products that will integrate into every aspect of your life. They're not just a computer company... or even a tech company, really... Apple is a lifestyle company.
Now if they'd just come out with their own television and DVR service for my lifestyle, I'd be really happy.