The Apple news of the day is how badly Siri (Apple's personal digital assistant) sucks, why it's not going to improve any time soon, and why this is a serious problem for Apple.

And the critics aren't wrong. Siri hasn't gotten much smarter in years. Maybe a decade. Marry this to the absolute fucking travesty that is HomeShit HomeKit (which is largely controlled by Siri) and Apple has fallen so far behind the curve that they can't even see the curve. It's all flat to them.

And, as I always do, I am going to blame this totally on Apple CEO Tim Cook. Apple needs a complete and total bastard like Steve Jobs in charge, and Cook isn't even close. Jobs was a ruthless taskmaster who obsessed over user experience and made absolutely sure that bugs got squashed and Apple was constantly moving forward. Cook seems to content to coast right off the racetrack and get lost in the woods.

Nope. Google, Amazon, Microsoft, and everybody else is jumping on the AI bandwagon to make smart assistants... um... smart... and Apple, as usual, doesn't give a fucking shit. They do whatever the hell they want whether it benefits their customers or not... whether their customers want it or not... whether it makes sense or not.

I fucking hate it, but what's the alternative?

Look, I am not expecting the world here. I don't necessarily want (or need) for Siri to be as smart as HAL 9000 or the computer on Star Trek or whatever. But I would like it to actually fucking work for the things it advertises it can do. But I've lost track of the number of times it fails with even the simplest request... like playing a song I ask it to play. And not from some third party service... from Apple Music! It's like, that's the ultimate softball request. Play a song from a service YOU control. And yet... well... good luck with that.

More than a few pundits are saying that Apple's complete lack of interest in making Siri competetive could ultimately sink the company. This could be hyperbole. But it's not outside the realm of possibility that it's dead-on accurate. When everybody else allows you to have a smart assistant that's actually keeping up with the times and, you know, useful... when Apple is still banging rocks together, how can they possibly survive?