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Spending Millions to Fail Utterly

Posted on Wednesday, May 29th, 2024

Dave!For the LOVE OF GOD, Coca-Cola... could you please stop making it exponentially more confusing to buy your products?

I walk into the mini-mart to buy a Coke Zero. But instead I have to stand there for five minutes trying to figure out which bottle is just plain ol' original Coke Zero. You're flooding the market with a stupid number of variants that nobody gives a shit about which reduces the number of lanes available for the product everybody wants. then you keep changing the labels and hiring shitty fucking designers who let promo art TAKE PRECEDENCE OVER YOUR FUCKING PRODUCT NAME?!? I needed a pair of reading glasses to suss out what the hell I was holding, but I didn't have any so I had to take a picture with my phone so I could zoom in and see if this was actually Coke Zero...

A bottle of Coke Zero. MAYBE!

At the BARE FUCKING MINIMUM you need to have an EFFECTIVE calm space behind the product name so that consumers older than 30 CAN ACTUALLY READ WHAT THE FUCK IT IS. And why are Coke and Coke Zero the same color? Make Coke signature red. Take Coke Zero back to black. That would eliminate 50% of the confusion right there.

Stupid marketing shit drives me insane. It drives me thermonuclear insane when companies with millions of dollars hire design firms who don't know how to market products correctly. Making sure the customer can quickly and easily understand and find your product is Design 101. Stop working with shitty design firms who don't know the ABSOLUTE BARE MINIMUM OF EFFECTIVE PRODUCT DESIGN.

I'd redesign their labels for free just so I could find the shit when I walk into a shop... but effective design isn't something Coke gives a shit about, apparently, so I guess I start taking reading glasses to the mini-mart.

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Categories: Food 2024Click To It: Permalink


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