There was a time I loved going to the movies. Me and my friends meeting up to catch some Summer blockbuster that I'd been dying to see. Sitting in front of that big screen waiting to be blown away by the lush sounds and the smell of popcorn. It was an experience like no other.
But then my attitude started changing as time marched on. There's always been rude people at the cinema, but it just keeps getting worse and worse as society degrades further and further. And once mobile phones became commonplace, the experience became unbearable. I actually blogged about it ten years ago when I went to see the Angle Jolie thriller Salt while in Chicago. The entire fucking film was spent looking at a sea of mobile phones glowing in the darkness...
I was livid.
Going to the movies is not cheap. And now that movie studios are demanding a bigger cut of the films they release, theater owners have to compensate for their losses by charging huge amounts of money for popcorn, candy, and drinks.
At this point I downright loathe going to a movie theater. You pay absurd amounts of money to be constantly distracted by rude assholes. It sucks.
So I don't go to the cinema any more. I'm done. Occasionally I make exceptions so I can see a Marvel Studios movies before any spoilers leak... or will go to hang out with my friends if there's a movie they feel strongly about seeing in a theater... but that's about it. Even then I never go to a "regular" theater but instead go to the "premium" theater in the hopes of having a decent experience.
The beauty of it all is that I really don't have to go to the theater any more. Not when I have a theater of my own at home. I've got a big-screen TV with a great picture and really good surround sound. Popcorn and drinks at my house are dirt-cheap. There's no assholes to spoil my movie-viewing experience unless I invite them over. It's perfect, really. I love watching movies at home! And, thanks to digital downloads, I can get them the minute they are released! No trudging to the store for a DVD or waiting for it to arrive in the mail.
The only down-side is that it takes months for the movies to be released digitally because first they have to have a theatrical release. At least they did.
Thanks to people having to quarantine and movie theaters having to close, movie studios are having to release movies to home video without a theatrical release. It's expensive, sure... $20 to rent the movie... but is it really more expensive than going to the cinema? After you buy a ticket and get gouged for popcorn and a Coke, you're likely in for $20 anyway. And if you are a family of four? A $20 rental is far, far less expensive than going to the theater.
Right now there is a huge dust-up over the movie Trolls: World Tour because Universal Pictures claims that the film made $100 million without ever having seen the inside of a theater. This disclosure made the AMC theater chain so livid that they quickly banned all Universal films from being shown in their cinemas (once they reopen).
Which is about the most stupid thing they could have possibly done given how it's going to be a long while before people are comfortable sitting in a theater with a bunch of people who may be carrying the plague.
Furthermore, anybody wanting to see a Universal film is going to have to go to AMC's competition... or not bother seeing it in theaters at all. They should have been understanding as to why Universal had to do a home-rental release to get their money back on a film that was being lost in the Coronavirus shuffle. And why they had to release the non-box-office numbers so they could assure stockholders that they weren't losing money with their decision. Universal literally didn't have a choice here!
And, who knows, Universal may very well end up saying "Okay then. Fuck it. We don't need theaters anyway!" and just release their movies directly to consumers at $20 a pop rental. Or even $40 a pop if it's a huge expensive movie. I'd gladly pay $40 to watch Black Widow and all the Marvel Studios movies at home! Hell, I'd pay $75 if it meant I didn't have to go to a movie theater to see it on opening night! The theater experience is so shitty now-a-days that I'd do just about anything to avoid it. Whether that means waiting months (for movies I think I like) or paying more up-front (for movies I know I'll like), it doesn't really matter.
One thing is for certain... when this whole COVID-19 thing is over (if it's ever over!), it's doubtful we will ever go back to how things used to be. Every decision we make is going to have to be tainted with the realization that there is a risk involved. People will have to weigh whether going to a movie theater is worth potentially being exposed to a virus or disease. On top of all the other risks that we take just by walking out the door.
It's a hard truth for AMC to face, I know. And I most certainly don't blame them for the pandemic we're all living with. They are losing money every day and I'm sure a lot of theaters will end up closing in the fallout, so I understand their frustration. The situation is sad for them and for people who love to go to the theater. But lashing out at the hand that feeds you at a time like this is just bad business. Everybody is doing the best they can to accommodate what's happening in the world right now, so let that sink in before making rash decisions... like banning movies from your theater.
People need to stop acting like it's "business as usual" when it's anything but "business as usual" right now.