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Customer-Hostile Packaging

Posted on Wednesday, August 30th, 2017

Dave!I hate the taste of chicken.

I didn't like eating it before I became a vegetarian, and I'm certainly not going start eating the crap now. Even the veggie stuff that tastes like chicken is a big ol' PASS for me.

So guess what I ended up buying totally by accident at the grocery store yesterday?

Yes "Chik Patties."

Barf.

I'd like to say that it's my fault, but it's really not. The fault is 100% on Morningstar Farms for having shitty packaging which does nothing to distinguish the various products they make. All of them are green bags with purple stripes. And they dress the photos of different products in the exact same way so it's easy to get them confused...

Stupid-Ass Confusing Morningstar Farms Packaging

Especially since the bags are just laying in a pile in the grocery freezer. I grabbed three packages of "Grillers Prime" and had no idea that the store put a "Chik Patties" in there (or, more likely, a shopper looked at it and put it back in the wrong place)...

Stupid-Ass Confusing Morningstar Farms Packaging

   
This is a categorically bad design flaw that any designer worth their salt works very hard to avoid. Well... any designer except the one working for Morningstar Farms.

Helpful hint to not being a total dick to your customers... come up with packaging that uses color and design language to distinguish your products so people can get what they're wanting to buy. Look at your products from six feet away and see if you can tell them apart. Look at your products as they will be displayed and see if you can tell them apart. If you can't in either case, your design is a failure. Go back to the drawing board and come up with something that works.

Otherwise you end up with pissed off customers like me.

Huh. I wonder if my cats will eat "Chik Patties?"

Tags: , ,
Categories: DaveLife 2017, Food 2017Click To It: Permalink
   

Comments

  1. Patrick says:

    Dave – I hate to say it, but this is the only way they can move the Ckik patties. Pretty sure it was designed that way.

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