This time there were few surprises, as Apple rumor sites have had the skinny on what's coming for months. Actually, with the exception of the Apple Pencil, I don't think there were any surprises. But we'll get to that in a bit.
Until they make it thinner, I just don't give a crap. All the cool new features in the world don't mean a thing unless I actually want to wear it. Holy crap. You're Apple. Figure out a way of moving the battery to the strap or something.
I covet the new 12MP camera. That also shoots 4K video. Which is amazing (assuming you've got the memory for it).
DEEP. TRENCH. ISOLATION.
At first I thought that Live Photos was gimmicky... until I looked at the gallery. Photos that come to life like this are pretty cool. Kinda like Vines, I guess. Facebook support is great... hopefully Vine will be supported too.
3D Touch (formerly Force Touch?) with Taptic Engine response and "Peek & Pop" looks wonderfully intuitive and useful. If developers start integrating it in their apps like the video showed, this alone might be worth the cost of an upgrade.
Faster-Better-Stronger Touch ID is a welcome upgrade.
The new "iPhone Upgrade Program" from Apple is interesting. A new iPhone every year so you've always got the latest. Unlocked for any carrier. AppleCare+ included. $36.58 a month for a 64GB 6S. That's $438.96 a year, which saves you around $200 from the cost of buying a new iPhone outright each year... $300 if you include a new AppleCare+ contract. Still, I don't know if this is something I'm willing to get into unless my mobile carrier will give me a discount on service since I won't be subsidizing a phone with them. I'm guessing that's not going to happen, and so... my 2-year contract with AT&T will undoubtedly be renewed. When is Apple going to create their own mobile network?
UPDATE: Shit. No optical image stabilization on the 6S. You still have to go with the "plus" model to get it, which sucks, because I still find the "non-plus" models to be too big.
Still no HomeKit. Holy shit is Apple fucking up on this.
The new model is not the breakthrough Apple seems to think it is. Others (including Google) had a lot of these new features ages ago.
Given how pathetic Apple's menu system is and how hard it is to do anything with the crappy Apple TV interface, slapping Siri on top of everything is appreciated... but doesn't do jack to solve the real problem.
The new swipe remote is great. If there is one area Apple excels, it's boiling down complicated remotes to something elegant and simple. Nice.
Siri's "What did they say?" feature which automatically jumps back 15 seconds AND temporarily turns on closed captioning is genius. The ability to access Siri info while watching AppleTV without interrupting what your watching is also very nice.
The Apps feature, assuming they get some good games, could really put a dent in Wii, Playstation, and Xbox sales. Apple TV certainly has the power to play good games.
Where my disappointment comes in is that I honestly thought Apple would be coming out with their own network content offerings, thus allowing everybody to build a cable package of only the channels they want to pay for. I am so sick and fucking tired of paying for an outrageously expensive cable package filled with tons of shit I don't want, but have to pay for. Oh well. It's coming one of these days. It pretty much has to, even if Apple isn't the one to do it.
Given how much money I've got invested in iTunes Store media AND the fact that my Apple TV is really old... I'll probably go ahead and spend the $149 come late October (since I won't be playing games (I have consoles for that), the $199 version would be overkill). Blergh.
Okay. I'm just going to come right out and say it... I want one of these things so very, very bad.
I've been jonesing for a graphics tablet with display for the longest time. Problem is they are incredibly expensive, and the stylus lag coupled with the thick glass above the display on more affordable models is a total boner-killer for me. But here comes Apple with a new "Apple Pencil" that apparently eliminates lag and is coupled with Apple's laminated display which minimizes the amount of glass between you and what you're drawing...
And, oh yeah... it's still an iPad, so it can do everything an iPad can already do on top of being a kick-ass graphics tablet display. Giving you a much bigger bang for your buck than purchasing a graphics tablet display alone.
And about that price...
$799 for a 32GB model (pretty useless if you're doing serious work)
$949 for a 128GB model (more realistic, but I was hoping for at least 256GB)
Add a $99 Apple Pencil and you're over $1000 for the model you want. Which hurts. But that's roughly what a Wacom Cintiq 13" HD Touch runs, and it can only do one thing (though, admittedly, it does it very well). So, assuming iPad Pro and Apple Pencil end up being as good as they look, APPLE! TAKE MY MONEY!
Guess we'll find out come November.
All things considered, a worthy Apple Event.
My favorite part of the show was closing it out with a great live performance by OneRepublic. My second-favorite was the news that Apple now has an Android app for transitioning from an Android phone to an iPhone. Classic!
As a Certified Apple Whore, I never feel more alive than when Apple releases something new that I want.