Posted on May 4th, 2021
I make a darn good macaroni & cheese. It's got all the cheddar and parmesan and condensed milk and the seasoning in there... which makes it a delicious heart attack that I don't make too often because it's so brutally unhealthy. Plus it's a tough recipe to cut down, so I always make way too much of it. And frozen mac & cheese is never as good as when it comes right out of the oven, so a good chunk of it always seems to get thrown out before I can eat it all.
But I still want me some mac & cheese from time to time.
I actually like the Kraft Dinner box mix. Yeah it's made from powdered cheese and tastes like plastic... but in a good way...
I can eat an entire box in one sitting, so I don't buy much of the stuff because that's dangerous. BUT THEN I found that Kraft makes "singles" that you just pour water into and microwave...
They are fairly perfect size-wise, even though they are somehow not as good as the boxed stuff that you make on a stovetop (guessing it's the lack of milk and margarine?). I can say that they have better flavor than the Annie's mac & cheese cups, which tasted fairly bland to me (which is weird, because I rather like the Annie's boxed stuff).
Flash forward to my last trip to the grocery store when I saw that Kraft has "Macaroni & Cheese DELUXE." Apparently it's been around for a long time, but I've never seen it until my last trip to the grocery store...
What makes it "DELUXE" is that the noodles are a little bigger and the cheese is not a powder... it's a packet of liquid cheese goo. Once you cook the macaroni and drain it, you just squeeze the goo into the pan and stir it up (instead of having to add the powdered cheese, milk, and margarine liked the "regular" stuff). The cheese goo is tough to get out of the packet completely and I made a little bit of a mess on my fingers trying to get every last drop, but it wasn't a big deal.
And the verdict? Well... it starts off nice. Lots of cheesy flavor that's similar to Kraft Dinner, but weirdly different. BUT THEN it turns on you. There's this bitter, chemical-like hit on the back-end that gets worse the more you eat it. I only got 4 or 5 bites into the bowl before I couldn't take it any more. I tosed everything in the trash and had Totino's Cheese Pizza Rolls instead.
WTF, KRAFT?!? How do you call this "DELUXE" when it's not as good as the original? I could eat original Kraft Dinner morning, noon, and night and never get tired of it. But this "DELUXE" stuff tastes like a toxic waste dump and I couldn't even get through a single bowl!
YOU HAVE SHAKEN MY FAITH IN YOU, KRAFT! HOW DARE YOU CALL THIS "KRAFT MACARONI & CHEESE" WHEN IT IS NOTHING OF THE SORT!!! YOU HAVE OFFENDED ME WITH THIS VILE TRAVESTY, GOOD SIR! Or good madame. Or good them. The president of Kraft-Heinz Company is Steve Cornell, but I don't know how they identify. Or maybe there is a separate president in charge of Kraft Dinner that I don't know about. REGARDLESS, I AM OFFENDED!
And so now I will go back to the original (and best) Kraft Dinner and not be swayed again. Fool me once, shame on you... fool me twice AND I WILL HAVE MY REVENGE ON YOU, KRAFT!
Their Kraft Singles Deli Deluxe American Cheese Food Slices (that are not individually-wrapped) are my most favorite fake cheese to make a grilled cheese sandwich. So great. Now there's a "DELLUXE" product that is in every way better than the original! So instead of "revenge" maybe I'd just write a stearnly-phrased letter or something?
I like to keep my options open.