A couple weeks ago I was looking for something on this blog and ran across an entry I wrote in 2010(!). Apparently I didn't have a lot to talk about fourteen years ago, because I wrote about some of my current favorite foods, including... Pink Lady Apples, Frosted Flakes, Craisins, Pretzel Thins, and CHEESE TOASTWICHES from Schwan's! These cheese sandwiches were cooked in your toaster and were darn tasty. I'm not kidding when I say that I'd average one package a day. Running late and need something quick for breakfast? Toastwiches. Need an easy lunch? Toastwiches. Too tired to cook dinner? Toastwiches. Midnight snack? Toastwiches.

My brain immediately went "Oh yeah! I wonder whatever happened to Schwan's?"

There was a time I loved that the Schwan's would pull up to my work once a week and offer quality frozen vegetarian options without my having to go to the store. But then they started raising their prices to an alarming degree and adding bullshit extra charges. Like a FUEL CHARGE?!? Dude, delivery is your entire deal, why the fuck are you adding a FUEL CHARGE instead of building into the cost of your products? Oh, I know, you want to try and camouflage the real cost of your stuff. Well, no thanks.

But I did end up looking up Schwan's because I was curious how much a box of Toastwiches was going for.

Turns out that Schwan's was re-branded Yelloh! in 2022. And they no longer sell Cheese Toastwiches, something I posted to Facebook after I found out...

And today it was announced that Yelloh! is shutting down operations.

When I think of how Schwan's went to the massive expense to re-brand the business and all those delivery trucks only two years ago, I can't help but wonder if the cash required ended up hastening their demise.

It's a real shame that these legacy companies that were once something I once loved are slowly disappearing. But, when I think to how my love for them isn't current and rooted in the past, I get it.

I'd pour out a Cheese Toastwich in Schwan's honor... but, well...