Most all digital ads (certainly from those who sell ads as a business model like Facebook and Google) are using targeted ads exclusively now-a-days.

Which is to say that companies like Google and Facebook are tracking every site you visit and noting every link you click on across the entire internet. That way they can track your interests and needs and serve ads to you which have a better chance of triggering engagement. Companies pay them more money when people click on their ads, so it's a powerful motivator to make sure that every ad is as relevant as possible.

There are times that it most definitely backfires though.

Yesterday morning Facebook started serving up ads for Botox. Yes, Botox. That expensive stuff that causes temporary paralysis that people shoot into wrinkles and stuff in order to diminish them for a few months...

   
I have never in my life considered getting botulism injected into my face, so I was at a complete loss to understand why I was seeing these ads. Is it just because I'm now at an age where people start getting Botox? Did I click on something that convinced Facebook that I would be interested in getting Botox? Is Facebook watching me?!? Is the Facebook algorithm in the room with me right now looking at my face and thinking "Yeah, it's time for Botox now. Serve 'em up!"

The only thing I can think of is that I did click on two news stories warning people about home-brew "Botox" causing a botulism symptoms: Back Alley Botox a Bad Idea, Officials Warn... and Sketchy Botox Shots Spark Multistate Outbreak of Botulism-Like Condition. I guess that was enough for Facebook to think "Oh yeah. My guy is definitely wanting to get Botoxed! He clicked on two links with "Botox" in the headline, so what else could it be?"

After I ignored the ads, Facebook started getting serious. Because last night they started shoving ads at me that offered $50 OFF a treatment...

   
And then, when I started hiding ads for Botox, I started getting ads for the competition. Like this one from Juvéderm (which, thanks to the accent on the "e" there must be pronounced "Joo-Vay-Derm," not "Joo-Veh-Derm" as I would have thought, since it's clearly a riff on the word "rejuvenate" and stuff?)...

   
Interesting to note that these ads are definitely targeting me. Every ad I see with a person in it has a man. No women. As if to say "We know you want Botox, buddy, and it's totally a thing that men do... just look at the dudes in these ads!"

But the really interesting thing is that none of these dudes actually need Botox. They're all young, handsome, and flawless. But why? I guess it's a smart marketing tool. It's like "Holy shit! If these god-like men need Botox... then you must *really* need it, right?? DO IT! DO IT NOW! MAKE AN APPOINTMENT TODAY TO HAVE OUR SHIT INJECTED IN YOUR MANLY FACE AND SAVE $50! — IT'S THE LEAST YOU CAN DO TO SAVE SOCIETY FROM HAVING TO LOOK AT YOUR HEINOUS MUG! — PLUS... THE LADIES WILL TOTALLY LOVE THE NEW BOTOX YOU, SO IF YOU TAKE AWAY ONE THING FROM THIS AD, LET IT BE THIS: BOTOX=PUSSY!"

Sadly, no amount of Botox will save my face, even if I could afford it.

I actually would like a nice case of botulism though. You get to stay home from work for that, right?