Yesterday Sonos announced a patch which will (supposedly) fix the heinous POP OF DEATH problem that Sonos ARC soundbar customers have been enduring for years. As you may remember, I talked about this a while back... where playing Dolby Atmos content via either an AppleTV 4K or an Xbox will cause a loud POP! and kill your soundbar until you reset it. The only option you have to prevent it is to turn off Atmos. I have both of those devices, and bought the ARC soundbar specifically to play Dolby Atmos content. Then I went ahead and bought two Era 300 speakers for the rear channels in the hopes that Atmos would route through them and allow me to turn it back on. NOPE! It's all or nothing.

Needless to say, I sure hope that this patch actually works. Otherwise I've spent a hell of a lot of money for nothing.

I have been a massive Sonos fan for a very long time. Sure I've has occasional connectivity problems which Sonos Support always blamed on my network (despite my ditching two sets of routers and replacing them with a very expensive Amplifi Alien mesh network), but it hasn't dimmed my enthusiasm for their products. The sound is exceptional and the capabilities are fantastic. I still have occasional connectivity problems to this day, though I reject completely the idea that it's my network's fault. My network is rock solid... and far exceeds what's required to stream sound. Usually going in and manually changing the channel that Sonos is using is enough to fix things up. Until the next time.

But then the POP OF DEATH happened, and I've been "FUCK SONOS!" ever since.

Every time they announced layoffs I was all "GOOD! YOU DESERVE TO FAIL!"... while feeling sorry for the employees who were collateral damage because their fucking management wouldn't allocate the resources required to solve a huge fucking problem that caused their products to fail for the very purpose they were designed. Remember... this problem has been going on for years!

I had it in my head that I would never buy another Sonos product ever again because this was so absurdly fucking shitty.

So when Sonos announced today that they are cutting even more jobs and focusing on developing headphones, I am not swayed. Why would I buy some expensive headphones that could ship with a massive defect that takes the company YEARS to fix? No thanks. I'll continue to buy Apple or Bose headphones, because I'm done with Sonos.

Or am I?

Honestly I don't know.

I'd sure like to think so. But maybe they will come out with something so awesome and revolutionary that I'd be willing to give them a chance if the price is right.

Regardless, Sonos is a cautionary tale of how a beloved brand can trash their own reputation and flush customer good will down the toilet. If a problem comes to your attention, you'd better fucking drop what you're doing and fix it... quickly... because you're never the only game in town, and brand loyalty only goes so far.

UPDATE: Color me fucking shocked...

Fourth time was a charm... well, that and two reboots (unplugging and plugging back in again). I watched a movie on my AppleTV 4K and no POP OF DEATH, so far. So that's refreshing.