My favorite YouTuber is Marques Brownlee (MKHD). He has a way of talking about tech and reviewing products that is on an entirely different level from his peers. He isn't just out there regurgitating marketing spin, he's speaking from a place of knowledge and has an easy manner to deliver his thoughts that makes his videos a joy to watch.

So imagine my surprise when his latest video dropped... and it was him talking about the new shoes he designed...

This is the ultimate form of "Putting your money where your mouth is," and you love to see it.

If I had $189 burning a hole in my pocket, I would absolutely buy a pair. But that's more than double the cost of what I usually spend (at the Nike Outlet Store, natch) so I'll just have to admire them from afar.

In a bit of marketing genius, Atoms and Marques sent pairs to a bunch of YouTubers, and the videos of their unboxing are showing up everywhere. Including other favorites like Tyler Stahlman...

And Zack over at JerryRigEverything...

And even Linus got in on the action... in his signature style, of course...

Dave2D (LOLOLOLOL!)...

Ugh. I want these more than is rational and certainly more than I can justify financially. Maybe this is one of those rare times that I throw fiscal responsibility to the wind and just spend money I don't have!