As I've mentioned more than a couple times, I'm a huge fan of advertising. GOOD advertising. Bad advertising sucks and is just torture while you're waiting for your TV show to come back on. Good advertising makes you forget that your show has been rudely interrupted.
Good advertising has to have some kind of emotional connection. For me that's usually animals. If you can work animals into your advertising then I'm probably going to like it.
Something else that works? A really good jingle. Which doesn't necessarily have to be a good song. Case in point...
Kind of atrocious, but infinitely memorable. Thus incredibly effective as a jingle.
But when the song is actually good?
A current commercial that surprises me with just how much of a banger the song is comes along with Daisy Sour Cream. I mean, seriously, just listen to this...
Genius. There's a moment where the song catches itself... then forges forward even harder. For sour cream!
And it works. All other things being equal (meaning there's not a massive sale on another brand), the sour cream I always buy is Daisy, and every time I pick it up at the store, this jingle is running through my head.
So hats off to the advertising team that managed to come up with this. I'm not saying that I rewind to rewatch the commercial when I hear it... but I don't fast forward past it either.
That's about the best you can hope for in advertising.
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