And so, after months of waiting to upgrade my MacBook, Apple unleashed their latest and greatest pro laptops at a special media event yesterday.

Except they're not. Not really.

They're not the latest or greatest. They're woefully underpowered. Embarrassingly underpowered compared to the cutting edge releases in Windows World laptops. The CPU is a marginal improvement in power and speed over previous models... but who gives a shit about "marginal" in a "pro" machine? The Radeon GPU is borderline ridiculous compared to Nvidia's more powerful mobile chips, so why is Apple using them in a "pro" anything? And memory is still maxing out at 16 gigs, not 32? Seriously? In 2016? I regularly work on files larger than 16 gigs! The idea that these are "pro" laptops is laughable to a humiliating degree for Apple. Remember when a MacBook was the absolute king of laptops? So badass that even Windows developers were buying them? Well, those days are over.

But, ooh... you get a "TouchBar" at the top of the keyboard! And, ooh... it's really thin!

Two things I could give a flying fuck about. I need... NEED... a beast of a portable machine that will allow me to work at peak performance with spec-crushing apps like Photoshop.

And while it would be nice to have an array of ports to handle all my peripherals without another fucking dongle... or, hell... even being able plug in my fucking iPhone without another fucking dongle... that's not a deal-breaker for me. And while it would be nice to have Apple's MagSafe power port that has saved my laptop from taking a header more than once when I tripped over the power cord... that's not a deal-breaker either.

I NEED A FUCKING MACBOOK PRO LAPTOP!

And giving me this "pro" machine that hasn't got cutting-edge performance IS a deal-breaker.

There is no reason whatsoever for me to trade in my 2012 MacBook Pro Retina for the new machine. Certainly not at the premium price tag Apple has slapped on the high-end 15-inch model (my preferred configuration runs $3099). And certainly not with a bezel on the display that is not even all the way around the screen... what an OCD nightmare.

Which leads to a question for Tim Cook, Jonathan Ive, and everybody else in charge at Apple... What in the fuck am I supposed to do now?

Switch to Windows so I can actually buy the tool I need to get my work done?

The MacBook Pro IS Macintosh. It has been for a while. So does Apple even give a shit that they are essentially killing off the Mac with what has to be the stupidest fucking move they could have made for the pro users who actually buy their OS X shit? I just don't understand. Did nobody working at Apple stop for two fucking seconds to think about what they were doing, then turn to Tim Cook and say "This is not what our pro users are needing"... nobody?

Apparently that's the case, and it speaks volumes as to just how badly Apple has lost their way. From all appearances, they haven't the slightest fucking clue what they're doing with OS X anymore. While this was somewhat apparent when they released their bizarre Mac Pro "tubes" that aren't really built for pro needs... it's deathly apparent with the release of their latest "pro" laptops.

When Steve Jobs died, I was never one of those people saying "Apple is doomed! They will never survive without Steve!" But more and more I'm thinking that I was wrong. Everybody at Apple seems to be obsessed with making things thinner and lighter with no regard whatsoever as to what that actually means to the end-user. Pro power requires a bigger, heavier form-factor to accommodate the chips, ports, and battery required. What good is a super-thin, super-light "pro" laptop if it's not powerful enough to do the job? Does Apple even give a fuck? Or is thin and light truly all they care about, even though it's not the top priority for their customers?

I am one of the biggest Apple Whores you will ever meet. I live and die by their products. A good chunk of my life is defined by their products... the Mac, in particular. Nobody wants to see Apple knock one out of the park more than I do. Nobody wants to spend money to buy the latest Apple laptop more than I do. Nobody loves the Mac more than I do.

And that's the problem.

I love the Mac more than Apple does.

Look where that's gotten us.