I'm not opposed to advertising on the web. Stuff has to get paid for somehow, and ads are a part of the game.
The problem is that they have quickly become an obstruction to content. No longer are they satisfied with being a minor nuisance... instead they beat the shit out of you and have become a major problem.
Take YouTube for example.
At first the ads were dismissive. Click here to skip.
Then they became delayed-dismissive. You can skip this ad in 15 seconds.
Then ads became mandatory and non-dismissive... but mercifully short. 20 seconds or so.
But now? Mandatory. Non-dismissive. And pushing three minutes long...
Needless to say, this fucking sucks.
Not only do I find myself hating YouTube... but also the advertisers that are subjecting me to this insane amount of obstruction. I don't care how cool of a product you're pushing... if you spend three minutes keeping me from content that lasts four minutes, I hate your guts and am not buying your shit.
Many times YouTube doesn't even tell you that you're watching an ad any more. The time-bar turns yellow instead of red and that's all the notice you get.
It's worse than television ads.
And I'm watching a fraction of the YouTube videos I used to because of it.
Congratulations, Google. You've fucked over and ruined yet another part of the internet.
I love comments! However, all comments are moderated, and won't appear until approved. Are you an abusive troll with nothing to contribute? Don't bother. Selling something? Don't bother. Spam linking? Don't bother.
Spot on here. It’s the blocking of content that make me loathe the ads these days. Mobile devices are even worse. Your content is completely hidden with no place to tap half the time. Then once your content loads, there’s 3 more ads that pop up.
No wonder those ad blockers have been popular lately. I use Peace on my iPad. It’s good, but it got pulled by the developer (and they issued a refund and let us keep the app, even though there won’t be future updates).
I close my eyes and mute the device until it’s over. Out of childish spite.