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Posted on Tuesday, March 10th, 2009

Dave!More is not necessarily better. I found this out the hard way when buying bread.

Wanting to eat healthier, I started buying Oroweat "Multi-Grain" bread instead of their "Country White" bread. Like all Oroweat breads, it was delicious. Then one day they didn't have Multi-Grain, so I bought their 7-Grain. It was even MORE delicious. This led me to conclude that MORE GRAINS = BETTER. So when I was at the store and saw that Oroweat makes a 12-Grain Bread, I was understandably intrigued. "That's FIVE MORE GRAINS OF DELICIOUSNESS!" I thought.

Turns out this was not the case. 12-Grain wasn't nearly as delicious as 7-Grain.

I can only guess it's because there's a grain threshold for bread where, after you achieve the perfection of seven grains, things just go downhill from there. I made a graph to explain it...


Oroweat Bread Grain Graph


The problem is that this goes against the very principles we hold dear here in the USA, where more is always better.

Which begs the question... why does Oroweat hate America?

Categories: Food 2010Click To It: Permalink


  1. Penelope says:

    I honestly don’t think that I could name 12 grains. What on earth is in that bread??

  2. ssp says:

    Which raises the question whether you can actually list 12 different grains that could be used in a bread and have an impact on its taste.

    And if not, whether at least wikipedia could list them or they printed a list on the packaging.

  3. kilax says:

    Sometimes, we decide to buy the bread by whether or not the top of it looks like it has bird seed on it. A lot of the ones with huge grain counts do 😉

  4. Dan O'D says:

    Wow, I wouldn’t have expected yummyness to go against the grain quite like that! d-dum-tish

  5. Howard says:

    The 12-grain is kinda bitter. Probably because he has to share space with other grains like a slum crack house.

  6. jenny says:

    Oroweat is an anagram for “oat wore” which is the Old English way of spelling “oat war” which clearly means that the evil geniuses behind 12-grain bread are planning to wage a war on America through excessive oat consumption.


  7. Robin says:

    I think the 12th grain is sawdust. That significantly decreases the flavor factor. You can’t blame the company—they know America wants more than 7 grains

  8. Sybil Law says:

    I’ve tried 12 grain bread, too! It’s gross – just too empowering and way too crunchy for a simple turkey sandwich. Sometimes, people just don’t know when to stop. (Like me and my lame comment.)

  9. Jonathan says:

    All part of their evil plot to take control of the US and exploit the natural resources of the land to make a 17-grain bread!!!!!!!!!!

  10. Avitable says:

    There’s a bread that has 0 grains?

  11. Dave2 says:

    Oh yes… there’s gluten-free breads made with rice flour and the like.

  12. A Lewis says:

    Country White??? You are kidding…right? I haven’t bought white bread in….well, I can’t even remember ever buying it since I’ve lived in Portland. So that’s at least 11 years. Dude, you have got to seriously EMBRACE THE GRAIN! 7 or otherwise.

  13. Avitable says:

    Damn you for your knowledge!

  14. Dave2 says:

    Back when they thought my allergies were food-related, I had to go on all kinds of diets… including a gluten-free one.

  15. Ren says:

    I think you’ve misinterpreted the USA principle of “more is always better.” It’s *intrinsically* true. Just by being more it is automatically better. It is the “moreness” that makes it better. There is no step of judging it’s “betterness” via other criteria.

  16. lizriz says:

    LOL and

    Wheat bread good!

  17. Whitenoise says:

    Optimum-grainyness… I think you’re onto something…

  18. More is better only when speaking of chocolate, puppies, kittens, and Mythbusters. Other than that? More is not necessarily better.

  19. Sarah says:

    I love bread. I used to bake my own before the dog broke my bread maker. Or actually he mauled it to death trying to get at the bread that I had already taken out.

  20. Twinkie says:

    I thought the same as you but because I agree with Sybil Law and Robin.. 12 is too much. Too crunchy and tastes like sawdust.

    I like the honeyberry .. mmmm mmmm good.

  21. At some point it becomes more like sandpaper and less like bread. I just wish I could find a brand that I like that’s also healthy. No luck so far.

  22. We had a nutritionist come to our work a couple months ago, and she said to go for whole wheat bread (as opposed to just “wheat bread”). This bread is made the entire wheat grain rather than just the endosperm as in white and “wheat” bread.

    Much healthier without trying to go for the ridiculously “2 million grain” bread, where those grains are added as an afterthought.

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