All the web is abuzz with the news that O'Reilly has decided to trademark "Web 2.0" for their exclusive use for conferences and such. This has pissed off some people. Well, actually it's pissed off just about everybody. To be honest, I can't really blame them. This is a generic term that has no business what-so-ever being trademarked and, if it is approved, just goes to show how terribly f#@%ed up our trademark system is.
Don't tell anybody, but I am secretly hoping that O'Reilly gets the registration.
And why is that?
Let me tell you why...
I f#@%ing hate the asinine term "Web 2.0"... HATE IT!! I refuse to use it. And the quickest way to kill off this stupid shit is to piss everybody off so badly that they won't want to use it either. Having the trademark approved is the best thing that could possibly happen.
Every time I hear somebody mention "Web 2.0" I want to punch them in the face. It's one of those things that only has meaning if somebody is trying to sell you something... in reality, it has zero relevance to the ever-evolving web. It's like trying to draw a line in the sand to mark the tide. It doesn't work. The waves come in. The waves go out. Your line is slowly eaten away as the tide does whatever it's going to do.
Much like the internet.
So let O'Reilly have it to sell their books and conferences. That's about all it's good for anyway.