I don't know that I'm necessarily a "Swiftie," but I do like some of Taylor Swift's music. But where my appreciation really lives is her tour movies and her videos.

She really knows how to present her music in entertaining ways.

And here's me... in that moment half-way through the brand new video for Taylor's Opalite where I figured out exactly what's going on. And it's so good.

And if you watch to the very end, they tell you what's going on if you hadn't figured it out. In order to watch it, you have to see it on iTunes or Spotify. It will end up on YouTube this Sunday, but you can see a tiny piece of it on Taylor's YouTube video shorts right now...

It's pretty amazing how Tay-Tay's videos have become so brilliant after she started writing and directing them. And this one is no exception. Not necessarily for what's in it... but for the reason why what's in it is actually in it.

What blows my mind is how business-savvy she is about it all.

She's waited a very long time after releasing the first video from the album The Life of a Showgirl for the lead single Life of Ophelia. And it's because that video had such legs to it. There was no point putting out the second video until the first one started winding down. And I honestly don't know that it has, because people are still doing the "Ophelia Dance" on TikTok and the song is still on the charts.

But time marches on and she probably wants to get these videos out before her next album drops, which is likely just months away given how frequently she releases them. For heaven's sake, she made The Life of a Showgirl in the middle of her Eras Tour!