Four days ago Apple sent me an invitation to a "shopping event" at their online store. When you read the fine print at the bottom, it says that the sale starts at 12:01am on November 23rd. But not really. Because I went to the store at 12:01am and all I got was a sign saying that the store was closed because it was busy being updated.
But that turned out to be a lie too. It's now 12:45, and the store is still down...
Normally, the Apple Whore Apologist in me would just assume that they were having some temporary problems updating their store and needed a little extra time to sort it out. No big deal.
But the recent mean-spirited ads and attitude taken by Apple which make fun of Windows' many failings while claiming that Apple is perfect because everything "just works" has me thinking different.
Now I'm thinking that Apple is being run by a bunch of douchebags, because of things exactly like this. They are not perfect... sometimes their shit does not work... and sometimes they have embarrassing moments where they show failings of their own. Like right now as I sit here waiting.
And if a long-time Apple Whore who worships Steve Jobs, loves Macs with a passion, and buys everything Apple makes (like me) is starting to get pissed off because of their smack-talk backfiring... what must the general public think of Apple when stuff like this happens?
Apple needs an attitude adjustment very, very quickly. Because continuing in this direction cannot end well.
UPDATE: And finally, at 12:55am, the store is back up. But the "sales event" where Apple invites you to "save big" is pretty pathetic. Save 7% on an iMac? Save 5% on an iPod nano? Save 9% on an iPod Classic? Whoop-de-frickin'-do. In my mind "BIG savings" is 20% minimum, and even that's lame for a Black Friday event where other retailers are going crazy with massive cuts of 25% to 50% (or even higher) with their sales. Apple does offer bigger discounts on 3rd party items... but no better than the everyday discount price you'd get from places like Buy.com or Amazon (the one exception being a whopping $202 savings on a Xacti digital camcorder... why, I have no idea... a mistake, I'd guess).
Worth the 55-minute wait? Hardly. I'm a sad Apple Whore right now.