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Posted on Tuesday, January 11th, 2005

Dave!It's rather obvious that I am a complete and total Macintosh whore. I worship Steve Jobs, and fall in love with everything that comes out of Apple. If I were very wealthy, I'd buy a dozen of each product they make.

Today was the annual MacWorld show in San Francisco. As usual, Steve Jobs had a killer keynote that gave me entirely new Apple gear to fall in love with.

iPod Shuffle. When I get to work each morning I have a daily routine that involves opening iTunes, selecting a playlist, setting it to shuffle, then hiding iTunes and never looking at it again. I mean, why would I? I've already got a playlist... there's nothing more to do. Now I can do this exact same thing with a $100 skip-free MP3 player that's so tiny and lightweight as to be unnoticeable. For travel, this is a brilliant, brilliant thing...

iPod Shuffle

Yes, yes, I know. There are other companies making similar shit for cheaper, and I've already read some scathing reviews criticizing Apple for not putting a screen on it and, if you feel that way then fine... DON'T BUY IT! But for me, this is exactly the iPod I've been waiting for. Exactly. Now, before a trip, I can just plug the iPod Shuffle directly into my laptop, select a playlist to upload, then forget about it. I've got 12 hours of music with 12 hours of battery life and nothing to think about. Then, for the next trip, I just pick a new playlist and go. It's simple. It's elegant. It's perfect. It's Apple.

Of course I ordered one, even though I don't have the money to be doing that just now. Click to see it at Apple.

Mini Mac. Apple has long been criticized for having expensive products. Personally, I find their stuff grossly underpriced for how amazing it is, but that's just me. Well, now anybody who already has a monitor and keyboard can get a pretty decent Mac for just $500. As if that weren't enough, it's astoundingly small, just 6.5-inches square and 2-inches tall...

Mac Mini

The size factor has me pretty excited. I want one in my car that I can hook up to a small display and my stereo system (load up maps, music and even video and you're good to go!). I want one on top of my TiVo to stream video to my TV and music to my stereo. I want one at work to sit on top of my desktop Mac so I can switch to it while I've got an intensive graphic rendering. I... just... want... one. People are going to do remarkable things with this little box. The fact that it comes with iLife for free is just icing on the cake. A pity I don't have $500 so I could buy one to play with. Click to see it at Apple.

Software. After watching Steve's demo for the new features in the next version of OS X Tiger, I'm dying to possess it. After seeing the enhancements to iLife, I placed my order. After watching Steve demo the new features of his Keynote presentation software in iWorks, I put in a requisition for it. Nobody does software like Apple, and that's just one of a billion reasons I thank the computer gods every day that I don't have to use Microsoft Windows.

Wow. Never a better time to be a Mac addict, and it just keeps getting better.

Categories: Apple Stuff 2005Click To It: Permalink


  1. Tonya says:

    You’ll be delighted to know that, since making the transition from freelancing (where most of my clients were Windows folks, with Very Windows files and needs) to the magazine, where I’m freer to choose systems and software — that, helped along by today’s Apple announcements — I’m officially transitioning to “convert”, and as soon as I can gather the funds… I’ll have a shiny new iMac G5 on my desk, sitting next to Shane’s PowerMac G4 and Powerbook.

  2. Dave2 says:

    Sob! Even I don’t have a G5 yet! You lucky dog. 🙂

  3. Ben says:

    Hmm, you make a good argument Dave-San. However despite your propaganda, I’m still terrible disappointed that schnapple didn’t update their iPod mini range.

    Oh, well.

  4. The Ref, LGC, England says:

    I want an iPod 🙁

  5. Neil T. says:

    Sure there are cheaper alternatives to the iPod Shuffle, but dude – it’s an iPod! Instant street cred! 🙂

    It also looks much better than its rivals, will probably have better build quality and uses iTunes which is by far the best portable player management tool I’ve used (and one of the reasons why Sony’s portable player is taking so long to take off). And of course it comes with iPod headphones 🙂

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