Apple has spent loads of money making sure that L.A. is saturated with advertising for their amazing iPod music player. Everywhere you look, you see posters, billboards, bus stop signage... just about everything you could think of. Then I am driving down Santa Monica Boulevard and happen across the biggest advertisement I've ever seen. Forget about how much this thing cost to print... how much did Apple have to pay these people to cover their entire building?!?
Now that's impressive.