The Hard Rock Reykjavik is located in the Kringlan Mall complex, east of the city center, but just a 15 minute walk from my hotel. The cafe itself is quite nice in a classical sense... plenty of wood, with memorabilia crammed in every nook and cranny (sometimes in interesting and inventive ways). The chocolate shake here was excellent, but different than I was used to (there were flakes of chocolate inside!). I wasn't hungry enough to eat anything except a side of fries so I have no idea about the food. Service was nothing special, as the staff seemed far more interested in dusting and cleaning than tending to patrons, but at least they were friendly when they did pop 'round.
The merchandise shop is fairly large for an older property, but all that space is wasted because there were NO LARGE T-SHIRTS!! As if that weren't bad enough there were also NO CITY T-SHIRTS in any size!! And when I asked about it, I was told they have been waiting for stock for nearly two months! The money from T-Shirt sales is gravy for a Hard Rock, so it's almost as if the management decided to ceremoniously burn a couple of hundred dollars every day in lost sales. Every time I run into something stupid like this, I'm left wondering if the cafe in question cannot afford to purchase new shirts and will soon be going out of business (this logic comes from actual experience at Planet Hollywood locations that were eventually closed).
Oh well, I'm still quite happy to have visited the city of Reykjavik and the Hard Rock here... after all, how many people can say they've been to Iceland?