So what do you do when your competition (Apple) releases a cool new 64 bit RISC chip and you (Intel) are still addling along with yesterday's CISC technology at 32 bits? Why that's easy... have your Chief Technology Officer come out and say that people aren't ready for 64 bits yet! If you think that makes Intel sound like a frickin' idiot, I'd have to agree... and so does AMD, who already has their CISC stuff running at 64 bits. The really stupid thing is that Intel would have been better served by not saying anything... their Windows-using customers should be used to running crappy, outdated technology.