The rumors have been mounting for months that Apple would be creating it's own online music service, and now it seems the day has finally arrived (as announced in an invitation sent to the press). Apple claims the news will be "music to your ears," and I remain hopeful that it's true... nobody could be happier than me if Mac users finally have a way to purchase music online. The big question on everybody's mind is "what will the selection be like?" Are we getting entire back-catalogs, or just current hits? Because I don't really care about buying current, easy-to-find music online... convenient as that may be.
No, what I want is to be able to purchase obscure music that you just can't get without purchasing pricy imports or dropping a small fortune on eBay. As a for instance: not so long ago I was wanting to purchase the long-out-of-print album "Living In The Background" by Baltimora (which most people might recognize for the "Tarzan Boy" hit from the 80's). Problem is, I couldn't find it anywhere to purchase it. I eventually bid on a copy that was being sold on eBay, but dropped out when it got to $40, which was $35 more than I wanted to pay in the first place. Frustrated that I had done everything I could resonably do to purchase a copy legally, I eventually started up LimeWire and managed to get a few of the tracks illegally. What I don't understand is why the record companies make it so damn difficult in the first place to purchase music you want!! If you have to go to eBay, neither the record company nor the artist is making money. Selling digitally is the perfect solution... resonably priced music for the masses, without the expense of having to print out-of-date CDs that aren't going to get big sales anyway.
Here's hoping that Apple gets it right.